Seven stages, and what each one costs you

A recorded walkthrough of your storefront, PDP and checkout, with the two or three things costing you the most ranked by effort-to-impact, and a straight answer on whether the fix is a config change, a theme change, or an engineering project.

Your store URL. Nothing else, and no call required at this stage.

A written scope naming the problem, the approach, what is explicitly out of scope, and a fixed price for defined work or a weekly rate for open-ended work.

A conversation with whoever owns the outcome, plus read access to the store so I am scoping against the real theme and app stack rather than a description of it.

A working proof of the single riskiest element (the Function, the API integration, the performance hypothesis) on a staging theme or preview app, so we find out early if the approach is wrong.

A development store or staging theme, and API credentials scoped to what the prototype needs.

The build itself, on staging, with short written updates twice a week that a non-technical stakeholder can read. You are never wondering what week three bought you.

A named decision-maker who can answer questions within a day, and any content, designs or third-party credentials the build depends on.

Deployment to the live store with a tested rollback, plus verification that the thing we set out to change actually changed: measured, not assumed.

Your sign-off on staging, and a deployment window that avoids your peak trading hours.

Repository access, a README, architecture notes explaining why it was built this way, and a recorded handover call. If you replace me next year, the next engineer can read what I did and why.

Whoever will maintain this on the call, ideally your developer or agency, not only the commercial owner.

Anything broken that traces back to my work is fixed at no charge for 30 days. Beyond that, I am available for retained work or one-off changes, and I will tell you when a change is small enough that your own team should do it.

Nothing. If something breaks, email me.